Tips For Exhibiting |
• Make appointments in advance to benefit
out of town attendees. |
• Plan regular demonstrations or activities that will entertain and motivate visitors. |
• Display and highlight new releases and design your booth around the products/services rather than trying to fit products into a design. |
• Provide detailed information on how to obtain your product or services nationwide. |
• Take time to select the right exhibition team and train them on the goals you have for the show. Your staff should create a welcome atmosphere - not cluster with friends and other staff - nobody will approach a group of strangers - it is too intimidating. |
• Don't ignore visitors - if staff are too busy when someone approaches, they should try to acknowledge them or try to include them in the conversation. |
• Rehearse qualifying lines for the staff to ensure the database you collect is strong and relevant. |
• Link existing advertising with your participation in the show. Announce your involvement in the show by including a brief message and your booth number on your fax header sheet, and mailouts. |
• Promote incentives in all advance publicity and promotional materials and encourage prospects come to your booth for fulfillment. |
